Wicked Wednesday : Is it time to take the “featuring” out of the picture?

by kranARI

I don’t know about you guys but I’m getting a little tired of this whole fad that’s going around lately featuring a young successful singer singing the chorus to a rap song. It all started with JAY Z and Alicia Keys – and don’t get me wrong, it worked. With no disrespect to Goudling (because her talent is undeniable) but has it come to the point where we’re having type casting in music videos as well now? In other words did a music exec go, “Hmmm yes, I think this Ellie Goulding has a decent voice and the looks that we need for this video, let’s ask her if she’s interested!”


Tinie Tempah ft Ellie Goulding

property of Arise Magazine

These were the videos where I thought it worked well. But maybe it’s time to look for another attraction.

Alicia Keys_Uptown Magazine shootproperty of Uptown Magazine

JayZ ft Alicia Keys

Part of what makes these videos and songs great are the fact that the choruses are absolutely genius and catchy…

Hayley Williams_photo shoot

B.O.B ft Haley Williams

It scares me how many hairstyles Rihanna has sported in the past couple of years. Is there such a thing as hair style addiciton?

Rihanna_cougar photo shoot

Eminem ft Rihanna


This is my personal favorite though it’s more of a mash-up than a collaboration/feature.

Florence and the Machine_Welsh

Florence and the Machine ft Dizee Rascal